On March 13, Allegro started discounting the hot drinks (coffee and tea) for customers who provided their own mug. Last week, March 3-7, about 10 customers provided their own mug each day. This accounted for only 10% of Allegro's total hot drink sales. It will be interesting to see how much this percentage will increase over the next few weeks.
I have received many lovely emails from coworkers who are in full support of this action. Several have even told me that they are only buying coffee when they have their own mug. It seems that there has been some confusion, however. Please remember the purpose of this action is to reduce the amount of waste produced by ISM community. Allegro has agreed offer a 3 peso discount on all HOT drinks. A group of high school students are in the process of working with Allegro to reduce the waste produced by the cold drinks. It is important to remember that with all change, it takes time. I'm sure that there will be some "kinks to iron out" in the system, but please be patient with the Allegro staff.
Thanks to all of you who have joined this campaign. Together, change can happen!
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I'm with you in this mission Jen! Check this out: ttp://www.econsciousmarket.com/eco-times/drink-coffee-kick-junk/
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